Philosophy & Morality
TL:DR
Dismantle body prejudice. Affirm style as an act of rebellion.
We’re here to encourage wild self expression and to help serve you that confidence. We reckon feeling joyful and empowered isn’t shallow at all.
We aim to be:
- Inclusive: A safe-space for all.
- Body Normative: All bodies are beautiful*
- Anti-beauty-Standards: We encourage creativity and inspiration over aspiration.
- Environmentally minded: Soon to be a B-corp. We champion the environment as a stakeholder, not just our shareholders.
- Safe space to work – we also share profits with our artists, because that’s fair.
*In an industry with a history of judgment and exclusion we want to be different. Social media and advertising beauty standards are bad for our mental health. Whether it be ageism, sexism, racism, ableism, neurotypical judgement, homophobia – our response is an emphatic ‘hell no’.